Do you want to use lead segmentation to drive up your profits? Segmenting your leads is a great way to improve everything from email deliverability to conversion rates to customer loyalty. In this article, we’ll show you how to automatically segment your leads so you can increase your sales. What Is Lead Segmentation? Lead segmentation is a digital marketing strategy that involves sorting your leads into groups with similar characteristics, needs, or interests. The purpose of lead segmentation is to make groups of leads with similar purchase behavior. That way, you can target these groups with optimized messaging that they’re more likely to respond to. For example, let’s say your eCommerce store sells a variety of cups for hot beverages. You may have a segment of leads who drink coffee or tea at home and are more likely to buy mugs without lids or insulation. Then you may have another segment of leads who are more likely to buy insulated travel tumblers with lids, such as commut...