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Showing posts from August, 2022

How to Automatically Segment Your Leads for Increased Profit

Do you want to use lead segmentation to drive up your profits? Segmenting your leads is a great way to improve everything from email deliverability to conversion rates to customer loyalty. In this article, we’ll show you how to automatically segment your leads so you can increase your sales. What Is Lead Segmentation? Lead segmentation is a digital marketing strategy that involves sorting your leads into groups with similar characteristics, needs, or interests. The purpose of lead segmentation is to make groups of leads with similar purchase behavior. That way, you can target these groups with optimized messaging that they’re more likely to respond to. For example, let’s say your eCommerce store sells a variety of cups for hot beverages. You may have a segment of leads who drink coffee or tea at home and are more likely to buy mugs without lids or insulation. Then you may have another segment of leads who are more likely to buy insulated travel tumblers with lids, such as commut...

What Is Average Time on Page and How to Increase It

Are you wondering how to increase your website’s average time on page? Higher average time on page can help your site rank higher in search results. It also gives you more time to persuade your website visitors to subscribe, purchase, or take another action on your website. In this article, you’ll learn what average time on page is and 10 easy ways to increase it. What Is Average Time on Page? Average time on page is the average amount of time each user spends on any one page on your website. To calculate average time on page, you divide the total amount of time spent on page by the number of non-exit pageviews. For example, let’s say in a given month, 2,000 pageviews spent 500 minutes on a landing page. 500 of those pageviews were page exits or bounces, so we exclude those. The average time on page would therefore be: 500 minutes / (2,000 pageviews – 500 page exits or bounces) = 500/1500 = 0.33 minutes or 20 seconds Keep in mind that average time on page does not take into ac...

An Overview of Proxy Servers, How They Work, and Why You Need One

Are you part of the 79% of internet users worldwide who feel that they have completely lost control over their data? We often feel like this too. The overwhelming traffic, the amount of sensitive activity and information, and the alarming lack of proper regulations all contribute to our general sense of insecurity.  So, is there anything you can do about it? How about using a proxy? For individual users and organizations alike, proxy servers provide a fair amount of protection. The primary purpose of this technology is anonymity, but the benefits are greater than originally intended. Acting as a privacy shield, proxies enhance our digital security, boost connection speed, and unlock geo-specific content. Some proxies do these tasks better than others, so you need a foundational understanding of the technology. Here’s everything that you need to know about how different types of proxies work and why you need one – whether or not you feel threatened by the all-encompassing loss...

The Ultimate SEO Audit: Find and Fix the Issues That Are Tanking Your Traffic

Are you trying to increase your traffic and search rankings, but aren’t sure what to do? An SEO audit is the perfect place to start. Search engine optimization can be tricky these days, especially if you don’t know what’s working and what isn’t. Fortunately, an SEO audit can show you how you’re doing and what needs to be improved. In this article, we’ll go over everything you need to know about SEO audits so you can do one yourself any time you need to. Here’s a table of contents to help you find your way around: What Is an SEO Audit? Why Do I Need an SEO Audit? Best SEO Audit Tools How Do I Run an SEO Audit? What Is an SEO Audit? An SEO audit is a detailed check of how well your website is ranking in search. In an audit, you’re comparing your site’s performance against your competitors as well as your own previous performance. Performing an SEO audit is the only real way to see whether your SEO strategies are working. Think of it like a test at school. You may attend all t...