TL;DR A holiday marketing campaign is an offer, a popup, or an email linked to one date on the shopping calendar. This guide covers the year-end season, which runs roughly from Halloween to the New Year sales, and each date works best with a different kind of campaign. It starts with the list you build in October, runs through Black Friday, Cyber Monday, Giving Tuesday, and the December shipping cutoffs, and ends with the January sale. Are you planning your holiday marketing around one Black Friday discount? The holiday season has nine important sales dates, but each one works best with a different campaign. The holiday season is the one time of year when your visitors arrive already planning to buy. So, your job is making sure they shop with you, come back for the next date on the calendar, and leave you with an email list that keeps customers coming back. In this guide, I’ll walk you through the year-end season one holiday at a time, from the list you buil...
TL;DR A social proof popup shows your visitors that other people already trust you. A notification popup streams real activity, like “Sarah just signed up,” in a corner of the page. On the other hand, a lead-capture popup carries the proof inside it, like a subscriber count, a review score, or a customer quote. Are you getting traffic to your site but nobody wants to convert? That’s the gap that a social proof popup can fill. A first-time visitor to your website doesn’t know you, so they look for a sign that other people bought, signed up, or left happy before they will decide anything. I’ll show you 7 social proof popup examples in this post. Most of them are campaigns we run on our own website, so I can tell you why we built each one the way we did. I’ll also cover the one situation where I’d tell you not to run a social proof popup at all. What Is a Social Proof Popup? 7 Social Proof Popup Examples A Recent Activity ...