Skip to main content

10 Tips for Creating an Effective Small Business Brand Experience

effective small business brand experience

Your company’s branding encompasses so many elements, from your logo design to the voice used in marketing materials. Members of the online small business community have experience creating attention-grabbing yet consistent brand experiences. Learn how to do the same for your company below.

Design Your Logo with These Trends in Mind

The logo is one of the first things people generally notice about a brand. So make yours a good one. The trends in this Crowdspring post by Rizza DC can help you design a logo that appeals to today’s consumers. Once you’ve read the post, head over to BizSugar to see members’ reactions.

Learn the Principles of Logo Design

However, logo design isn’t just about utilizing current trends. You also need to understand the elements that create an effective, long-term branding design. In this Pixel Productions post, James Daniels goes over the ten principles of logo design.

Improve Your Plain Language Writing

Designing a brand isn’t just about visuals. You also need to create a brand voice, which is consistent throughout your written content. Writing in plain language is often beneficial for appealing to a wide audience. And David Leonhardt of The Happy Guy Writing Services shares tips here.

Bolster Website Success for Your Small Business

Consistent branding and design elements can help your business website effectively communicate with customers. In fact, there are several elements that contribute to online success. In this Small Biz Tipster post, Lisa Sicard dives into several website improvement options.

Consider These Pinterest Statistics

Pinterest is an incredibly visual platform. So the right design elements can help your content stand out. In this Blogging Wizard post, Adam Connell shares statistics that can help businesses make the most of the platform. And BizSugar members chimed in here.

Determine Your Target Market Vs. Target Audience

In order to design the perfect brand, you need to understand exactly who you’re designing for. Target market and target audience are two terms often used to describe this group. And though they’re sometimes used interchangeably, there are some key differences to know. Chandraveer Singh elaborates in this post.

Find Customers Online

You also need to actually find where your target customers are online in order to get your branding messages across. This looks different for various businesses. But Ivana Taylor of DIY Marketers offers some universal tips here.

Consider the Customer Experience in Your Branding Efforts

The customer experience should be a main consideration in every decision your company makes – including branding. For a guide on what the customer experience is and why it’s so important, read this MarTech post by Corey Patterson.

Choose the Right Custom Software Development Team for Your Small Business

If your business uses or produces software, the design of your programs can also impact your brand. If you don’t have an in-house development team, choosing the right professionals can help your projects succeed. Ivan Widjaya of BizEpic details how in this post.

Design the Perfect Business Cards

Your branding design should also extend to physical materials – like business cards. You may hand these out at trade shows, client meetings, or just in your daily life. And the perfect design can help you make a positive impression. See tips in this Small Biz Viewpoints post by Harry and Sally Vaishnav. Then read commentary from the BizSugar community here.

If you’d like to suggest your favorite small business content to be considered for an upcoming community roundup, please send your news tips to: sbtips@gmail.com.

Labels:

Comments

Post a Comment

Popular posts from this blog

Only 1 in 10 NFT Owners Have Never Experienced a Scam

A new survey from PrivacyHQ reveals 90% or nine out of 10 respondents experienced an NFT scam. This level of uncertainty is cause for concern for a relatively new marketplace that is generating billions of dollars. Only 1 in 10 NFT Owners Have Never Experienced a Scam The PrivacyHQ survey spoke to 1,008 people in the U.S. who are actively investing in and own NFTs. And according to the report, there are some horror stories and great lessons to be learned. The key takeaways from the survey are: Less than half of NFT owners feel their NFTs are secure Two out of 3 respondents said they had panic-sold NFTs in the past Nine out of 10 respondents had experienced an NFT scam Half of the respondents had lost access to their NFTs at some point When it comes to NFT scams there were multiple ways in which buyers were scammed. Topping the list of the most common scams experienced by these respondents starts out with the NFT provider shutting down or changing their URL at 44.8%. Next is...
Post a Comment
Read more

Thousands Still Available in COVID Relief with These Small Business Grants

Building improvements can be a major expense for small businesses. And many had to make certain changes to navigate the past few years. Restaurants set up outdoor patios. Historic properties restored their storefronts. And offices added energy efficient features. Many businesses also have improvement projects planned for 2022. Luckily, many small business grant programs across the country make these projects more attainable, thus improving the customer experience and the community at large. Here are some current small business grant opportunities for building improvements, pandemic recovery, and more. Raleigh Building-Up Fit Grant Raleigh’s Small Business Development department is launching a new grant opportunity for local businesses. The Building-Up Fit Grant offers matching reimbursement funds up to $25,000 for eligible renovation projects. Businesses with 50 employees or less can apply for grants to cover projects that significantly improve the appearance and value of the pro...
Post a Comment
Read more

openSNP Shutters Over Privacy and Authoritarianism Concerns

OpenSNP, a long-running open-source genetic data platform, is shutting down after citing growing concerns over data privacy, the misuse of genetic information by law enforcement, and the rise of authoritarian governments. The decision comes as 23andMe, a major source of user-submitted genetic data for openSNP, faces bankruptcy and a potential selloff of user data . Founded in 2011, openSNP allowed users to upload genetic data from services like 23andMe to make it freely available for scientific research. Co-founder Bastian Greshake Tzovaras said the closure was triggered in part by the collapse of 23andMe and the broader political climate. Speaking to TechCrunch, he stated : “The risk/benefit calculus of providing free and open access to individual genetic data in 2025 is very different compared to 14 years ago.” The database has collected roughly 7,500 genomes and supported academic work across biomedical research, information security, and more. But its founder now questions the ...
Post a Comment
Read more