An opt-in page is a dedicated webpage designed to convert visitors into subscribers by encouraging them to provide their email addresses in exchange for valuable content or offers.
As a leading lead generation tool, OptinMonster empowers millions of websites to capture leads and expand their email lists effectively.
Drawing from that experience, we put together this guide to share the best opt-in page examples and tools that are actually driving conversions.
What are Opt-in Pages?
Opt-in pages are web pages dedicated to generating leads by asking visitors to sign up. Often, they will offer some sort of lead magnet, such as a coupon code or free eBook, in exchange for opting into your email list.
They are also a type of landing page, which is any page on your website where you drive traffic to reach a specific goal, such as promoting a new product. For opt-in pages, that specific goal is gathering new leads through a signup call to action (CTA).
If you want to learn more about how to create a stellar landing page, then we highly recommend that you check out this resource: The Anatomy of the Perfect Landing Page.
OptinMonster – The #1 Tool for High-Converting Opt-in Pages
With OptinMonster you can create opt-in pages, popups, and landing pages that convert visitors into subscribers effortlessly.
Why marketers love OptinMonster:
– Drag-and-drop builder → design beautiful campaigns without coding
– 2-step opt-ins & exit-intent® popups → proven to skyrocket conversions
– Targeted campaigns → show the right offer to the right visitor at the right time
– Seamless integrations → connect with Constant Contact, Mailchimp, HubSpot, and more
If you’re serious about growing your email list, OptinMonster isn’t just helpful, it’s essential.
Get started with OptinMonster today and start turning your traffic into subscribers.
Well-Designed Opt-in Page Examples
1. Backlinko’s SEO Newsletter Opt-in Page
Features:
- Headline with social proof: “Join 180,531 People That Get Weekly SEO Tips via Email”
- Clear value: exclusive strategies and case studies not shared elsewhere
- Simple, one-field form (just email) with a bold CTA button (“Try It”)
- Clean, distraction-free layout
What You Can Learn From This Opt-in Page:
A combination of social proof + exclusivity + simplicity can drive high conversions. People want to feel like they’re part of something valuable and exclusive, and Backlinko nails that.
2. Morning Brew’s Newsletter Signup
Features:
- Social proof headline: “There’s a reason 4M+ professionals read our free newsletter.”
- Clear value: quick, witty summaries of the day’s top business news
- One-field signup form with strong CTA: “Subscribe for Free”
- Clean, distraction-free design focused only on the signup action
What You Can Learn From This Opt-in Page:
Social proof is powerful, especially when paired with a specific audience size. By adding personality and promising quick value, Morning Brew turns a simple signup form into a compelling daily habit.
3. Shopify’s Free Trial Landing Page
Features:
- Clear value proposition: “Start for free, then enjoy $1/month for 3 months”
- No credit card required, cancel anytime — lowers risk for new users
- Single email field + strong CTA: “Start free trial”
- Social proof: millions of users + testimonial from a CEO
- Benefit-driven copy below the fold (templates, secure payments, all-in-one solution)
What You Can Learn From This Opt-in Page:
Highlight low-risk offers and back them up with social proof and benefits. When people see that millions already trust the platform and they can start risk-free, hesitation drops dramatically.
4. Grammarly’s Free Account Signup
Features:
- Multiple frictionless signup options: Google, Apple, or email
- Clean, modern form with minimal required fields
- Security and trust elements (reCAPTCHA, privacy notices)
- Fast path to value: instant access to Grammarly’s free tools
What You Can Learn From This Opt-in Page:
Reducing barriers to signup increases conversions. By offering multiple quick-login options, Grammarly removes friction and makes it effortless for users to get started.
5. Notion’s Free Landing Page Templates
Features:
- Lead magnet: 20+ free customizable landing page templates
- Strong CTA: “Get Notion free” to access templates instantly
- Clean marketplace design with visual previews of templates
- Value-driven messaging: “Create beautiful landing pages with Notion”
What You Can Learn From This Opt-in Page:
Lead magnets that deliver immediate, practical utility — like templates, checklists, or swipe files — work exceptionally well. By showing users exactly what they’ll get, Notion reduces hesitation and builds trust.
Opt-in campaigns like this one are easy with Monsterlinks and lightbox popups from OptinMonster! Watch this quick video to see how it works:
Tools to Build & Optimize Your Opt-in Pages
Now that you’ve seen a few examples of well-designed opt-in pages, you may have a big question:
How can I make effective opt-in pages for my own site?
We’ve got a list of the best tools you can use for creating landing pages that will grow your email list.
1. SeedProd
SeedProd is the world’s #1 landing page tool for WordPress. It allows you to create all types of high-converting landing pages, such as:
- Opt-in pages
- Sales pages
- Coming soon pages
- Maintenance pages
And much more.
You can build unlimited landing pages with SeedProd’s drag and drop editor. It allows you to quickly and easily design the perfect landing pages to reach your goals. Plus, there are loads of templates to help you save time, energy, and resources as you make the page’s design.
So if you’re looking for a landing page creation tool that’s easy to use, super responsive, and gets the results you want, then SeedProd is definitely the way to go.
Get started with SeedProd and start making high-converting opt-in pages!
2. OptinMonster
OptinMonster is hands down the best lead generation tool that you’ll need to use on your landing pages to boost conversions. With OptinMonster, you can
- turn any web pages into an opt-in page with our fullscreen campaigns
- add 2-step opt-ins to any page on your site.
- create exit-intent opt-in forms to re-engage abandoning visitors on your landing pages.
First, you can use fullscreen welcome mat campaigns to function like a landing page on your site. Even though you’re not sending traffic to a specific URL, you can build a fullscreen campaign with powerful opt-in forms to display on existing pages:
This gives you a dynamic fullscreen opt-in form that can be loaded with:
- Social proof
- Powerful copy
- Opt-in forms
- Video
And much more. This gives you a dynamic campaign which means you can show it to your existing traffic, rather than sending new traffic to a specific URL.
This leads to better personalization for your campaign and higher conversions for you.
Another strategy you can use is an exit-intent popup.
With OptinMonster’s Exit-Intent® technology, you can capture visitors as they’re leaving your landing page. This gives you one last chance to re-engage your audience so you can nurture that relationship over time.
Exit-intent popups are incredibly effective at keeping users engaged with your brand. In fact, it’s the same strategy that Crossrope used to grow their list by over 900%.
You can attach an exit-intent popup to your landing pages to ensure that you don’t leave any conversions on the table.
Click below to get started with OptinMonster risk-free today!
3. HubSpot
HubSpot is typically known as one of the best customer relationship management (CRM) tools on the market.
But many people don’t know that they also have a free landing page builder to make your offers even more appealing.
The best part about these landing pages is that they’re easy to set up and don’t require any coding skills.
There’s a “what you see is what you get” (WYSIWYG) editor that makes it simple to customize your pages. Plus, it comes with a lot of other marketing tools like:
- Blogging features
- Calls to action
- Email marketing campaigns
- Lead management
- Automation
- Powerful analytics
- And much more…
This makes HubSpot one of the most comprehensive marketing tools on the planet. That could be both a strength and a weakness.
If you’re already building your website with WordPress, for example, you’ll find it’s easier to just get started with a plugin like SeedProd.
But if you’re part of a larger organization that needs landing pages as part of a much bigger marketing strategy, then HubSpot is a great option.
Create an Opt-in Page and Start Growing Your List Fast!
Now that you’ve seen some opt-in page examples and learned about a few handy tools, we hope you feel ready to get started!
But if you still want to research more, we have some more resources for you
- How to Create a Landing Page the Converts
- Landing Page Ideas That Are Strikingly Simple
- 20 Easy Landing Page Design Tips to Boost Conversions
And no matter what design style and tools you choose, OptinMonster will take your signup pages to the next level!
With our lead generation software, you can easily create 2-step opt-ins, exit-intent popups, and much more.
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