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Did you know webinars have the potential to generate tons of new leads within an hour? That’s right, and this article will show you why webinars are so successful and provide an introductory guide to webinar marketing. By the end, you’ll understand why you should use webinars for marketing and how to use them effectively to sell products and services. What Are Webinars? What Is Webinar Marketing? Webinar Marketing Statistics How To Find a Webinar Topic How To Create a Webinar Best Practices for Webinar Presenters Tips for Delivering a Great Webinar Preparing To Promote Your Webinar Creating Your Webinar Marketing Plan Marketing After the Webinar What Are Webinars? Webinars, short for “web seminars,” are online events hosted by an organization, company, or individual to communicate with a virtual audience. They are interactive and often include a presentation, discussion, or instructional session online. What Is Webinar Marketing? Webinar marketing is a strategy that ...

Hello there, fellow email marketers! Let’s talk about how to measure email marketing success. Despite the rumors of  email marketing dying , it remains an integral part of any effective  digital marketing strategy . But how do we gauge the effectiveness of your email marketing? As a seasoned email marketing expert, I’ve learned that the key lies in understanding and measuring those metrics that serve as the best key performance indicators (KPIs) for your  email marketing campaigns . As  Marketo  says, “It’s difficult to overstate the importance of maintaining a robust email marketing strategy or the value of the marketing metrics you use to maintain it.” There are some important  email marketing metrics  that you should be measuring on a regular basis if you want to  maintain email list health and improve the return on investment (ROI) of your email campaigns . In this blog, we’ll discuss: 9 Important Email Marketing Metrics To Measure...

Do you want to improve your eCommerce marketing strategy? eCommerce continues to grow year after year. Retail eCommerce alone is projected to total over $6.9 trillion in 2024 , according to projections from eMarketer . And the industry will continue to grow to reach over $8.1 trillion by 2026 . With so much money up for grabs, it may seem like it would be easy for your business to get your cut. However, a growing industry also means more competition. You have to continuously work to optimize your eCommerce marketing if you want to earn those consumer dollars. Here at OptinMonster , we’ve spent over a decade helping businesses generate more leads and convert their web traffic into sales and revenue. And I’m here to share what we’ve learned with you! In this article, we’ll share 15 proven eCommerce marketing ideas and tools. These tactics will help you rise above the competition, catch the attention of consumers, and land more sales. Grow Your Email List Catch Abandoning Visitor...