TL;DR A social proof popup shows your visitors that other people already trust you. A notification popup streams real activity, like “Sarah just signed up,” in a corner of the page. On the other hand, a lead-capture popup carries the proof inside it, like a subscriber count, a review score, or a customer quote. Are you getting traffic to your site but nobody wants to convert? That’s the gap that a social proof popup can fill. A first-time visitor to your website doesn’t know you, so they look for a sign that other people bought, signed up, or left happy before they will decide anything. I’ll show you 7 social proof popup examples in this post. Most of them are campaigns we run on our own website, so I can tell you why we built each one the way we did. I’ll also cover the one situation where I’d tell you not to run a social proof popup at all. What Is a Social Proof Popup? 7 Social Proof Popup Examples A Recent Activity ...