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Key Takeaways

  • 90% of 117 wearable devices monitor Health & Wellness metrics, making it the most widely tracked data category.
  • 63% of the devices analyzed record location data either through built-in GPS or connected GPS via a smartphone.
  • 23% of the major wearable brands analyzed explicitly share or sell personal data to marketing partners or third-party advertisers.
  • 55% of these brands share de-identified biometric data with outside researchers.

Your smartwatch is more than just a fitness tracker — it’s a window into your daily life. It monitors your heart rate, logs your sleep patterns, detects signs of stress, and even records your alcohol consumption. But where does all that sensitive data go? Who gets to see it and what do they do with it?
In this investigation, we at vpnMentor dive deep into what wearable devices are truly collecting. We’ll uncover how that data is being used, shared, and in many cases, quietly monetized. If you own a smartwatch, fitness tracker, or any health-focused wearable, you may be sharing far more than you bargained for.



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