If you’re offering email marketing services and want everything to look like it’s your own, white label email marketing software is your secret weapon.
Instead of sending clients to third-party platforms or juggling disconnected tools, white label solutions let you manage campaigns under your own brand. You get full control over the user experience, reporting, and results without the cost of building your own software.
In this guide, we’ll break down the best white label email marketing platforms for agencies, consultants, SaaS companies, and resellers. Whether you’re managing dozens of clients or launching a branded email product, you’ll find the right fit here.
What Are White Label Email Marketing Tools?
White label email marketing tools are software platforms that allow businesses and agencies to brand and customize email marketing campaigns as their own without the need for expensive and time-consuming software development.
In other words, email marketing white label tools allow you to run email campaigns for clients using a 3rd-party tool (that you don’t own).
However, these tools allow you to add your custom branding, so your clients never see the 3rd-party tool itself.
When you work with clients, there are times when you need to grant them access to your work and send progress reports. When you do so, you would want them to avoid seeing the logo and names of software that you rely on.
Many email marketing white label services let you hide their labels and add your branding to solve this issue. So with white label tools, you can:
- Scale your business easily without creating your own software and marketing tools
- Expand your product offerings by rebranding software products that exist on the market
- Get readymade reports with your company logo
- Grant clients access to the dashboard to approve projects or make changes
For many reasons, white label solutions help expand and grow your business.
Is White Label Email Marketing the Way To Go?
Whether or not white label email marketing is the way to go for a business depends on its specific needs and goals. However, using white label email marketing software has several benefits, making it a popular option for businesses and agencies.
Firstly, white label email marketing software provides businesses a cost-effective solution to implement email marketing campaigns. They offer a range of features and functionalities that enable businesses to create and manage email campaigns without investing in costly software or hiring dedicated marketing teams.
Secondly, white label email marketing software allows businesses to personalize email campaigns with their branding, which helps build brand recognition and customer trust. This also enables businesses to create consistent and professional messaging across all communication channels.
Thirdly, white label email marketing software offers customizations allowing businesses to tailor email campaigns to their needs. This includes features like automated campaigns, email templates, and contact list management.
Overall, white label email marketing can benefit businesses that want to streamline their email marketing efforts, improve brand recognition and trust, and save costs. However, businesses should carefully evaluate their specific needs and goals before deciding if white label email marketing is the right option.
Now, let’s dive into the top white label email marketing software.
Top White Label Email Marketing Software
1. OptinMonster
OptinMonster is the #1 lead generation tool on the market.
It helps you grow your email list by allowing you to create stunning lead generation campaigns like popups, floating bars, inline forms, and slide-ins.
With OptinMonster, you can easily remove the OptinMonster logo and branding from the campaigns.
When creating a campaign, you need to click on the OptinMonster logo. This will open up the settings menu, where you can use the toggle switch to disable the ‘Display Powered By Link’ option.
Additionally, you can transform the OptinMonster dashboard and add your custom branding.
Under ‘My Account’ on the OptinMonster dashboard, you’ll need to open the Branding tab.
You can add a name, logo, icon, and copyright text here. And you can customize the background color, text, and buttons to match your brand.
Once you enable custom branding, the dashboard will change to match your preferences.
Next, you can invite a client or team member to collaborate on campaigns. You’ll find this option on the Publish page of any campaign you create.
Or you can access the My Account » Sub-Accounts page to invite new users.
OptinMonster lets you assign different permission levels for your clients or team members.
You can make them a viewer, author, manager, or admin and assign which sites or folders they can access.
To create client-specific folders, you can do so from the dashboard. You can first create the folder from the taskbar on the left and then add any campaign you create to the specific folder, like so:
This way, you can grant access only to the client’s campaign, folder, or site and not your entire account.
OptinMonster makes organizing and managing your clients easy and lets them see only what you want them to see.
That makes it one of the best white label lead optimization tools on the market.
Ready to see it in action yourself? Click below to start you 100% risk-free trial right:
Highlights
- Complete white label platform and custom branding for the dashboard and individual campaigns
- Allow clients to access the dashboard to collaborate on projects
- Set permission levels for users
- Manage multiple clients with dedicated folders
- Analytics to create reports for clients
- Integrates with all popular email services providers like Constant Contact and Sendinblue
OptinMonster ships with 100+ stunning template designs and a drag-and-drop builder to set up high-converting lead generation campaigns in minutes.
And it has powerful targeting features and campaign triggers to maximize conversions.
This allows you to reach more of your sales/marketing goals, like having people give their email addresses, go to webinar landing pages, see popular products for direct sales, and much more.
Pricing
OptinMonster’s white label email marketing solutions are available with the Pro plan, which costs $29 monthly.
2. Mailjet
Mailjet is a unique email marketing solution that makes it easy for marketers and developers to work together.
It also combines template-based marketing and transactional email sending in one online app.
It has one of the best white label solutions among email service providers. Using Mailjet, you can offer a custom-branded email builder, contact database, and template management under your company name.
Plus, you can add ’email sending infrastructure’ to your portfolio as it lets you white label that as well.
Mailjet lets you select what features you’d like to offer your customers so you don’t have to pay for the ones you don’t need.
Some of the features that can be white labeled include Advanced Statistics, Segmentation, Multiple Languages, Templates, and Contact Management.
And when it comes to managing multiple clients, Mailjet has a user-friendly dashboard. You can add and manage master and sub-accounts.
Highlights
- Robust account management system to manage multiple clients
- Share templates with individual or selected clients together
- Control and restrict access as needed
- Monitor analytics for each client to make informed decisions
- Support for onboarding, API integration, and deliverability
Pricing
Mailjet’s white label email marketing services comes with custom pricing. You’ll have to contact Mailjet support to get started.
3. ActiveCampaign
ActiveCampaign is another excellent email marketing platform.
It gives you access to email marketing automation and CRM tools to achieve great results that you can proudly show your clients.
ActiveCampaign’s white label solution can add a ton of value to your marketing agency or business. It lets you rebrand their platform with your logo, custom domain, and cosmetic changes.
It also makes room for HTML and CSS rebranding options.
Additionally, you can rebrand a specific customer account to make the dashboard suit the client’s brand. This personalizes their experience.
And ActiveCampaign lets you remove all instances of their branding with a single click.
Highlights
- Add custom pre-built templates and automation for clients
- Create custom buttons or import your own CSS
- Allow clients to sign into your dashboard through your website
- Single click option to remove all ActiveCampaign branding
- Behind-the-scenes support to answer client queries
Pricing
ActiveCampaign starts at $29 per month. Its white label features are in the Enterprise plan with custom pricing.
And there you have it! That’s our list of the best white label email marketing platforms every email marketer should know about.
Interested in adding other revenue streams to your agency? Check out these ways that digital agencies can grow their business with OptinMonster.
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