Podcasts are a great way for busy marketers to learn new strategies and keep up with the latest changes and trends. With so many options available, it can feel like a full-time job to find which podcasts actually cover the marketing topics you’re interested in. That’s why I’ve put together this list of the 8 best marketing podcasts that you should be listening to in 2024.
These marketing podcasts are well-established, popular, and full of great tips and information. But more importantly, I included podcasts that approach marketing from a variety of angles. That way, you can decide which marketing podcasts will help you reach your goals and that you’ll enjoy listening to.
- The Digital Marketing Podcast
- Online Marketing Made Easy
- Social Media Marketing
- The Mindful Marketing Podcast
- Marketing Over Coffee
- Duct Tape Marketing
- Perpetual Traffic
- Marketing School
8 Best Marketing Podcasts in 2024
1. The Digital Marketing Podcast with Ciaran Rogers, Louise Crossley, and Daniel Rowles
Best for: A broad range of digital marketing topics
Average episode length: 20-30 minutes
Episode frequency: Weekly
If you want a marketing podcast that will cover everything from SEO and AI to email marketing and social media, then The Digital Marketing Podcast is a great place to start. It’s created by Target Internet, which is a hub for online digital marketing courses. You have to pay to access the courses, but the podcast is completely free. And it’s ad-free!
Here are just a few of the topics that The Digital Marketing Podcast has covered in 2024:
- Crafting Killer Titles: Hook, Rank, and Convert
- The State of Email Marketing
- How to Start a Digital Marketing Career
- Complete Guide to Affiliate Marketing
- GA4 News, Tips and Tricks
This is just a glimpse of the podcast’s breadth. You can find an episode on just about any digital marketing topic, and the hosts keep the tone conversational. It’s a great podcast for anyone in the marketing field, and it offers value to beginners and seasoned experts alike.
2. Online Marketing Made Easy with Amy Porterfield
Best for: How-tos and actionable tips (especially for course creators)
Average episode length: 25-50 minutes
Episode frequency: Tuesdays and Thursdays
Amy Porterfield is an entrepreneur who has built a $100 million business offering digital courses for other entrepreneurs. How has she accomplished this? By being an expert marketer and a great teacher. These attributes make Online Marketing Made Easy a can’t-miss podcast for digital marketers. Porterfield is a top-notch digital course creator, and she uses those skills to walk podcast listeners through each episode’s topic.
Online Marketing Made Easy does skew heavily toward topics related to online courses, with episodes like “How to Deliver a Digital Course Your Audience REALLY Wants.” Even though I don’t sell online courses, I still learned helpful tips about conducting market research and understanding your target audience. Plus, episodes like “How to Have Emails EVERONE Opens (Which Means MORE Money!)” are extremely helpful for any marketer. Even if you don’t plan to listen to every episode, Porterfield’s podcast is worth having in your subscription feed.
3. Social Media Marketing with Michael Stelzner
Best for: The latest in social media marketing
Average episode length: 45 minutes
Episode frequency: Every Thursday
Host Michael Stelzner founded Social Media Examiner way back in 2009, and he’s been a leading voice in the digital marketing industry ever since. In each episode of the Social Media Marketing podcast, Stelzer interviews a marketing expert on a different social media topic. If social is a major focus of your digital marketing strategy, then this is the podcast you should be tuning in to.
Episodes include social-specific topics such as “Using LinkedIn to Increase Your Sales” and “Leverage Emotions in Your Facebook Ads for Better Results.” However, many episodes are broader. For instance, “Embracing Humor in Your Writing: The Funny Side of Business” includes tips you can apply to copywriting for any marketing channel.
4. The Mindful Marketing Podcast with Andréa Jones
Best for: Thoughtful discussions about the realities of marketing
Average episode length: 30-60 minutes
Episode frequency: Every Tuesday
The Mindful Marketing Podcast used to be called the Savvy Social Podcast. Host Andréa Jones rebranded to reflect her primary focus: the real people doing the marketing and the real people you’re marketing to.
Here’s an example: In the episode “Ignite Your Marketing Curiosity with Emily Aborn,” Aborn says that “Marketing is relationships.” Jones agrees and adds, “It’s not about trying to push something on someone. It’s about helping them in some way.” The episode goes on to provide plenty of specific tips to evoke curiosity and nurture new leads. However, the tips focus on how real people respond to marketing rather that just providing cold data.
Another episode I particularly enjoyed is “Marketing Automation Secrets from the Experts.” Jones leads a discussion with 3 different marketers, who share stories about how automation helped their business and made their lives easier. If you want to hear how real marketers reach their goals and avoid burnout, then you should be listening toThe Mindful Marketing Podcast.
5. Marketing Over Coffee with John J. Wall & Christopther S. Penn
Best for: Laid-back rundown on the latest in marketing, plus expert guests
Average episode length: 20-30 minutes
Episode frequency: Every Thursday
Listening to Marketing Over Coffee feels like chatting with friends. That is, if your friends were marketing gurus who sometimes brought other experts with them to your coffee meet-up. Not only will you learn a ton of great information, but you’ll also enjoy it, as the hosts maintain a friendly, casual tone and an easy-to-follow pace.
Wall and Penn cover old-school marketing topics, along with the latest marketing tech. For example, one recent episode features Katie Robbert, CEO of Trust Insights, a data and analytics company. Robbert discusses the very traditional marketing topic of creating ideal customer profiles. However, she also shares how her company built a large language model (LLM) to help clients automate and improve the process. That intersection of old and new is common in Marketing Over Coffee.
6. Duct Tape Marketing with John Jantsch
Best for: Expert insights into running and marketing a small business
Average episode length: 10-25 minutes
Episode frequency: Wednesdays and Thursdays
John Jantsch has been advising small and medium-sized businesses for 30 years, and he’s hosted Duct Tape Marketing since 2005. In each episode, he interviews a marketer or entreprenuer on a different helpful topic. For example, in “How to Master Product Launches,” Jantsch interviews Jeff Walker, the author of the book Launch. Walker discusses his recently revised edition of the book and the changes he’s made to his product launch formula.
Jantsch asks interesting questions to make the most of his interviews. In the “Marketing for Supervillains” episode, Jessee Wroblewski encourages small business to see themselves as supervillains who need to differentiate themselves from the big-business superheroes. Jantsch helps Wroblewski connect his ideas to real-life brand examples for the audience. Episodes like this make Duct Tape Marketing one of the best marketing podcasts for small businesses.
7. Perpetual Traffic with Ralph Burns & Lauren Petrullo
Best for: Lead generation strategies, especially through paid traffic
Average episode length: 30-60 minutes
Episode frequency: Tuesdays and Fridays
The hosts of Perpetual Traffic are founders and CEOs of their own marketing agencies. That means they’ve helped a wide variety of clients improve their marketing, and they share that expertise in each episode. Perpetual Traffic focuses specifically on lead generation. While this is a narrower topic than many marketing podcasts, it’s an absolutely universal one. They also regularly interview expert guests.
I particularly like Perpetual Traffic‘s focus on strategy and outcomes over vanity metrics. For example, one recent episode is called “How to Hire a Bouncer For Your CRM & Make More Money (Not Get More Leads).” That may sound counterintuitive for a lead generation podcast. However, the episode helps you learn how to make sure your leads are high quality, and it gives tips on filtering out leads who will never buy from you. Burns and Petrullo’s advice keeps businesses from wasting time and money trying to market to bad leads.
8. Marketing School with Neil Patel & Eric Siu
Best for: Brief discussions on the very latest in digital marketing, SEO, and AI.
Average episode length: 15-20 minutes
Episode frequency: Almost daily
Neil Patel and Eric Siu are big names in digital marketing. They publish on a near-daily schedule, and each episode covers a few precise topics. Marketing School‘s quick production schedule means you get insights on the most important things happening right now in digital marketing.
I’ve noticed one major flaw in Marketing School‘s approach: the hosts often focus on flash-in-the-pan controversies and their personal opinions on them. This can feel a bit indulgent and isn’t helpful to listeners who want actionable marketing tips. I suggest looking through each week’s episodes to see if any topics are relevant to your business, rather than listening to each daily episode in its entirety. Regardless, Marketing School is the go-to podcast when you want immediate analysis of the latest digital marketing news.
Learn Even More About Marketing
The best marketing podcasts are easy to listen to, cover the topics you want to learn about, and help you improve your marketing strategy. While there are plenty more great options out there, these 8 marketing podcasts are a great place to start.
Of course, podcasts aren’t the only way to learn about digital marketing. Here at OptinMonster, our blog and email newsletter provide helpful marketing tips to help you get more traffic, leads, and sales.
Here are just a few of our posts that will help you nail your marketing strategy and grow your business:
- Ultimate Beginner’s Content Marketing Guide
- 8 Digital Marketing Best Practices
- SEO Ranking Factors: 10 Factors to Help You Rank in Search
- 11 Proven Ways to Generate Organic Leads and Increase Traffic
- Make Your Site POP: 11+ Website Popup Examples to Boost Conversions
If you’re already driving traffic to your website, the next step in your marketing plan is to convert those visitors into subscribers and customers. OptinMonster is the best lead generation software on the market, helping you grow your email list and move leads through the customer journey.
Using OptinMonster, Storyly increased conversions by 80% and grew their email list by 45%! Find out how in our Storyly case study.
When you’re ready to see those kinds of results, give OptinMonster a try, with our 14-day money-back guarantee.
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