TessMore Internet Business

First impressions are crucial. If your “above the fold” website content doesn’t grab your visitors’ attention the second they land on your site, they won’t bother to stick around any longer. But if you get their attention, and they’ll stick around, subscribe, and buy . But wait – what the heck is a “fold” in web design anyway, and why is it so important? If that’s what you’re thinking when you hear the term “above the fold content”, you’re not the only one. That’s because the idea of the fold goes back to the days before digital. Most newspapers were sold from sidewalk kiosks, as some still are today. They were usually folded in half so passersby could see the top half of the front page. If what they saw didn’t grab them, they’d keep on walking, and sales would be down. That’s why it was crucial to put your best, most interesting content “above the fold”. The concept of the fold is pretty useful for websites, too. When you’re talking about above-the-fold in web design, it’s simply

The welcome email plays a crucial role in email marketing and customer relationship management , so it’s important to get it right. Welcome emails boast a staggering 60% email open rate , the highest for any emails you send to your target audience. They also help to boost customer retention by 71%. These are impressive email marketing statistics . So, if you are not writing a perfect welcome email series , now is the time. You’ve landed at the right place if you are looking for the best welcome email examples and templates. In this blog post, we’ll explore 14 effective welcome email examples businesses can use to make a positive first-time impression and kickstart their customer journey on the right foot. What Is a Welcome Email? Key Elements of a Great Welcome Email Welcome Email Best Practices Integrating Welcome Emails With Overall Marketing Strategy Measuring the Success of Your Welcome Emails Advanced Tips and Strategies Welcome Email Examples Welcome Email Mistakes

Do you want to know what content to create for the awareness stage? People can’t buy from you if they don’t know you exist, right? But how do you help them find you? You help them find you through awareness stage marketing. You’ve seen a  sales funnel  at some point, but you may not know that there are specific marketing tactics, content, and campaigns that work best for each stage. Your content needs will change when you’re at the top and bottom of the funnel. When trying to  gain awareness  of your product or brand, you’re at the top of the funnel (TOFU). Your goal in this awareness stage is to  create content that generates leads and attracts potential customers . In this article, we will show you how to create effective awareness stage content to explode your  lead generation  and get your business in front of the customers who want your products, even if they don’t know it yet. Awareness Stage Marketing Tactics Before we get into the types of content that work best for the