First impressions are crucial. If your “above the fold” website content doesn’t grab your visitors’ attention the second they land on your site, they won’t bother to stick around any longer. But if you get their attention, and they’ll stick around, subscribe, and buy . But wait – what the heck is a “fold” in web design anyway, and why is it so important? If that’s what you’re thinking when you hear the term “above the fold content”, you’re not the only one. That’s because the idea of the fold goes back to the days before digital. Most newspapers were sold from sidewalk kiosks, as some still are today. They were usually folded in half so passersby could see the top half of the front page. If what they saw didn’t grab them, they’d keep on walking, and sales would be down. That’s why it was crucial to put your best, most interesting content “above the fold”. The concept of the fold is pretty useful for websites, too. When you’re talking about above-the-fold in web design, it’s simply...