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Ready to start or improve your email lead generation strategy? Email marketing is one of the most effective digital marketing strategies around. You can use email for generating leads as well as bringing them through your marketing funnel towards closing the sale. This list will go through the top 15 email lead generation techniques to help you bring in more customers. First, let’s make sure we understand exactly what we mean by email lead generation. What Is Email Lead Generation? Email lead generation is collecting contact information from leads, or potential customers who are interested in your product or service. There are 2 types of email lead generation: Inbound : Attracting leads to sign up for your email list on their own Outbound : Sending cold emails to prospects in your target audience Lead generation is not just about collecting leads but also nurturing them along the journey towards a purchase decision. Why You Need an Email Lead Generation Strategy Email marke...

What’s the first page you read when you find a new company and want to learn their story? If you’re like a lot of folks, it’s the company’s about us page. Those pages, usually found in the footer navigation on most business sites, are powerful pieces of an effective website content strategy . However, they’re sometimes overlooked, too. When they’re written well , they can help your company show off its personality, differentiate itself from the competition, and leave a positive impression on potential customers. So, why ignore those potential benefits when you can do it right and reap the rewards? That’s exactly what this post will show you how to do. Here’s a quick summary of what you’ll find: What separates quality About pages from ones that are uninspired. Tons of real-life examples. A step-by-step process for writing a page of your own. Plus, you’ll get a free template to expedite your process. How to Write the Best About Us Page With 50 Examples and a Free Templa...