Email Marketing Statistics Highlights – Email Usage : Nearly 4.5 billion people use email worldwide in 2025, and this number is projected to reach over 4.8 billion by 2027. – Email Engagement : 88% of users check their email multiple times a day, with 39% checking it 3-5 times daily. – Mobile Optimization : 50% of people will delete an email if it isn’t optimized for mobile. – Automation Impact : Automated emails generate 320% more revenue than non-automated emails. – ROI : For every $1 spent on email marketing, the average return is $36, delivering a 3600% ROI. – B2C Influence : 59% of consumers say marketing emails influence their purchase decisions. Are you up to date with the latest email marketing statistics? You likely know that email marketing ROI (return on investment) is huge compared to other channels. However, when your resources are limited, you want to make sure you’re investing your time and money in the right marketing strategies. Email marketing is one of t...