Do you know how your website users behave after they interact with your OptinMonster campaign? For example, is there a difference between the behaviors of users who saw a popup versus those who didn’t? What about users who opted in versus those who ignored your offer? With Google Analytics 4 (GA4), you can track these behaviors and gain valuable insights. In this guide, I’ll walk you through the process of using GA4 segments to track how your OptinMonster campaigns affect visitor behavior. Why Should You Track OptinMonster Campaign Interactions in GA4? Examples of Tracking OptinMonster Campaigns with GA4 Segments How to Use GA4 Segments to Track the Impact of OptinMonster Campaigns Why Should You Track OptinMonster Campaign Interactions in GA4? Understanding user behavior after they interact with your OptinMonster campaigns can help you: Optimize conversions : See how engaged users behave differently from disengaged users and adjust your campaigns. Improve targeting : Disco...