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Do you want to learn how to improve eCommerce UX? User experience is one of the most critical aspects of increasing your revenue. But more often than not, many small business owners leave user experience up to chance. That’s why, in this article, we’ll go over 15 eCommerce user experience best practices you can start using today to turn more traffic into sales. But first, let’s look at what user experience is and why you need to care about it. What Is User Experience? User experience (UX) is how a customer feels about the interactions they have with your website, your company values, your product, and your team. In other words, it’s how people feel when they engage with any part of your business. But UX is one of the most overlooked aspects of eCommerce stores. Companies pour thousands of dollars into ads, design, and product research. After all that work and money put into getting traffic, they often fail to realize why their conversion rates aren’t as high as they’d hoped.

In this article, we’ll go over some social proof statistics to show how powerful using social proof can be for your business. What is social proof? Here’s a quick example: Imagine you are walking down the street and you have to choose between three different ice cream shops. One of them is empty, and the other two have a few people in them. Which one are you going to choose? If you’re like most people, you’ll likely choose one of the two with people in them. That is the basic concept of social proof, and most smart marketers know to use this in their marketing tactics in order to improve brand presence, drive more traffic, and increase sales. The Psychology Behind Social Proof Whether we realize it or not, humans are pack animals. We need one another, we need to feel a sense of belonging, and we need socialization. And because of this, our decisions are consciously or subconsciously influenced by the choices, opinions, and actions of the people around us. When making a purchase

Are you searching for the best WordPress theme builder? Theme builders are gaining popularity because they allow you to customize the entire website without having to learn to code. Using a theme builder, you can easily design website header, footer, and content layouts. In this article, we’ll show you some of the best WordPress theme builders that will allow you to take full control of your website. Before jumping into the list, let’s get familiar with theme builders. What Is a WordPress Theme Builder? A WordPress theme builder is a tool or software that allows you to create custom WordPress themes without needing to write code. It typically provides a visual interface where you can design and customize various aspects of your theme, such as layout, colors, fonts, and styles. While theme builders may sound similar to page builders, there are a few significant differences. A WordPress page builder is basically a drag and drop system for pages and posts whereas a WordPress theme

Do you want to learn how to price a product so you can hit the sweet spot between value and profit? If you’re a small business owner or work for a startup, it can be tricky to determine the best price for a new product. According to a 2023 survey of over 8,000 U.S. consumers , 93% said the price of a product can make or break a sale . In order to succeed, you need a competitive price that will appeal to customers. At the same time, you also have to meet all of your business expenses, plus make a profit so your business can grow. Product pricing touches nearly every aspect of your eCommerce business plan, from cash flow to profit margins, but with so many ways to price a product, it’s confusing to know which pricing strategies and models to use. In this article, I’ll provide an overview of common pricing strategies and models, and I’ll go over some best practices for how to price a product. With this information at your fingertips, you’ll be ready to start the process of determinin

Search engines, apps, and websites openly collect, share, and sometimes even sell your data. This affects your online privacy and can lead to cyber threats like hacking or fraud. Luckily, it’s possible to remove your personal info from the internet without too much hassle . While writing this guide, I looked into and tested both paid and free methods to give you plenty of choices. Of all the methods I tested, DeleteMe or Incogni are the easiest options . These services automatically request sites to delete your data — saving you hours of work. Plus, they can do it regularly, ensuring your confidential info doesn’t become public again. Pro Tip: If you’re concerned about how much of your personal information is on the internet, it could be a good idea to get a VPN. VPNs encrypt your traffic and hide your IP address , giving you online privacy and making sure you can’t be tracked or monitored around the web. If you haven’t used a VPN before, ExpressVPN is a safe option . Quick Guide: