Do you want to learn how to improve eCommerce UX? User experience is one of the most critical aspects of increasing your revenue. But more often than not, many small business owners leave user experience up to chance. That’s why, in this article, we’ll go over 15 eCommerce user experience best practices you can start using today to turn more traffic into sales. But first, let’s look at what user experience is and why you need to care about it. What Is User Experience? User experience (UX) is how a customer feels about the interactions they have with your website, your company values, your product, and your team. In other words, it’s how people feel when they engage with any part of your business. But UX is one of the most overlooked aspects of eCommerce stores. Companies pour thousands of dollars into ads, design, and product research. After all that work and money put into getting traffic, they often fail to realize why their conversion rates aren’t as high as they’d hoped. ...