On average, 11.4 percent of investment is wasted because of poor project management. In terms of marketing efforts, this statistic is a direct translation to money lost on underperforming ads and failing campaigns. The solution? Marketing project management software. [table of contents] Marketing Project Management Software Fundamentals What Is Marketing Project Management? Marketing Project Management Marketing project management is the initiation, planning, execution, monitoring and control, and closure of all marketing efforts. These five phases are broken into the following: Initiation: Project goals and objectives Planning: Project scope, deadlines, communication plan, and milestones Execution : Product launch, KPIs, and tracking Monitoring and Control: Performance and quality deliverables Closure: Post-mortem review The 7 Best Marketing Project Management Software Platforms CoSchedule Marketing Suite CoSchedule Marketing Calen...